Gabourey Sidibe at the National Art Awards in NYC

Jill Scott performing at Black Girl Rocks

For Immediate Release

April 13, 2009

Fashion Week has grown into a prestigious event recognized worldwide for its success in presenting stunning couture fashion shows in upscale venues. For the first time in history, a partnership of independent fashion designers, retailers, event producers, models and plus industry businesses, will join forces to bring the fashion week experience to the curvy consumer. Full Figured Fashion Week (FFFWeek) will proudly launch in New York City, June 25-27, 2009.

In America alone, there are 40 million women over size 14, spending $25 billion a year on clothing, or a quarter of all clothing sales, according to American Demographics. So, why isn’t there a Fashion Week event dedicated to showcasing fashions available to the curvy consumer? There wasn’t…until NOW!

Produced by DeVoe Signature Events, a special events and management company, specializing in events for plus size consumers for over 10 years, the organizers of FFFWeek are very excited about creating an event that will not only showcase plus size designs, talented designers, retailers, local boutiques and “real size” models, but it is hoped that the event will also increase economic development in the area of plus size fashion design, clothing merchandising and plus modeling.

The ancillary events for FFFWeek will create even more networking opportunities for designers, boutiques and businesses as this highly anticipated three-day fashion extravaganza will debut before an audience of over 1500+ plus size fashion enthusiasts, style mavens, models, boutiques, vendors and the media, while providing an inaugural showcase of talented designers, models, stylists and plus industry businesses that specialize in the needs of the plus size consumer.

The grand finale event, which will be held at 6:00 PM on Saturday, June 27th at The Cathedral, one of New York’s most preeminent and fashionable venues, will feature the collections of high-end plus size fashion boutiques, retail stores and local and out of state independent designers.

Sponsors for this inaugural event include, Plus Model Magazine, The Voluptuous Woman Company, Diva’s Unlimited Inc., IPNY Travel and a number of other businesses devoted to the advancement of plus size fashion and consumer product marketing.

Sponsors, Designers, Models and Vendors interested in participating in the event should visit www.fffweek.com/registration.html and download the applicable forms.