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Here’s a great article by Hadley Malcolm about HerRoom’s Universal Cup Sizing system.

DD, DDD, E, F, FF, G, GG, H, I, J — seem like a less friendly version of the alphabet? For women with large breasts, it is.

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And with the average American bra size now a 36DD, vs. a 36C about a decade ago, according to several top lingerie retailers, the demand for larger bras is increasing — but so is confusion over what size to buy.

Tomima Edmark, president of online lingerie retailer HerRoom, hopes to change that with a new universal sizing chart that has launched onHerRoom.com that groups more than 150 different brands’ different cup sizes for size D and up into one letter and one number. Once a woman knows her universal cup size, from D1, D2, D3, and up, she can shop on the site using that single designation rather than having to figure out the size depending on brand.

Since brands designate cup sizes larger than a D differently, a woman may wear a 36G in one brand but a 36FF in another brand, Edmark said. The problem is that most women don’t know there’s a difference, she says, and will shop only for bras in size 36G, limiting the selection they have to choose from and setting them up to buy bras that won’t fit them depending on which brand they buy.

With HerRoom Universal Cup Sizing system, bras size D and larger are designated by D1, D2, D3 and up. A woman who wears a 36G in a specific brand enters the size and brand into a drop-down menu and finds out that her universal size is a 36 D4. She can proceed to shop for bras on the site based on that designation. To make universal sizing work, Edmark and her team re categorized each bra HerRoom sells in size D or larger to conform with the new system.

Contiune reading article here- HTR News

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